Sofia Nova Print

A memorable logo is important; it paves the way for effective branding. However, a brand is more than a logo. It’s more than just visual identification. A brand is an emotion behind what someone feels, sees and tastes when they interact with your company on any level. Your brand is the image behind what your business believes and strives to accomplish. As a result, your brand becomes your personality and along with that personality comes numerous associations. 

After all, branding is an emotional experience that people want to be a part of. 

Obviously, you promote your small business when you hand out a business card; you're hoping that the person you're giving it to will use the information on the card to contact you. Turning your business card into a brochure lets you tell the prospective client or customer why they should call you. Or take it a step further and turn your business card into a promotional item that will serve as a visible daily reminder of your business.